WPPI 2018 is in the rear view window and in this post I talk about several of the things that I noticed and saw and things that I believe are a value to photographers.Read More
Sony announced the new a7III to the press in Las Vegas on Monday afternoon following the first day of the WPPI Trade Show.
Their timing, as usual, was impeccable, as this camera is aimed directly at the needs of the wedding photographers and is a broadside to the offerings in the similar price range from the Big Two of Canon and Nikon and created quite a buzz of activity in the booth.
With a full frame sensor that sports a 24 megapixel file (the "sweet spot") for wedding photographers who often shoot literally thousands of photographs during the course of a long day of coverage. The camera also boasts dual card slots, uses the new Z battery, adds a joystick controller, a snappy 10 fps in mechanical and electronic shutter and is, in essence, a scaled-down version of the a9 (and even includes the AF performance of that bigger sibling). Eye AF -- one of the most amazing features of Sony mirrorless cameras -- is on this camera and it does 4K video with oversampled 6K downsized to 4K, no pixel binning over the entire, full-frame sensor and has Cinema Profiles!!.
I wanted to take the camera out for a spin before I left Vegas and was able to do so (thank you Sony's Mark Weir and Sony Artisan of Imagery Director Kayla LIndquist) and push the ISO for on-the-street location portraits in the Linq Promenade.
For the gear, I traveled light using the a7III with the 24-70 f2.8 G Master lens, the 55 1.8 FE Zeiss and the 85mm f1.4 G Master prime. For light, I used the PRL Lighting's Lustra L50 and the small softbox. It gave the perfect amount of directional fill light and help clean up the foreground and helped balance the background illumination.
These are processed from the jpeg files and not the RAW files. RAW file support should begin around the time the cameras are shipped in April. These are NOT straight out of camera. The jpeg files were first processed in Capture One, further processed in Alien Skin Exposure, and finished in Photoshop CC and then resized with a slight bit of smart sharpening after that.
WPPI is coming and I am pleased to be scheduled to speak in Sony's Booth on Monday February 26-Wednesday February 28, 2018! (Sony's Booth is #520)
During that presentation I will be showcasing simple portraits using studio lights and Sony speedlights!
Come join me on:
Monday, February 26, 2018
10 AM - 11 AM
NOON - 1 PM
Tuesday, February 27, 2018
11 AM - NOON
3 PM - 4 PM
Wednesday, February 28, 2018
10AM - 11 AM
NOON - 1 PM
Stick around at the booth -- there will be some amazing presentations by other Sony Artisans including Miguel Quiles, Me Rah Koh, Tony Gale, Scott Robert Lim, Robert Evans, as well as presentations from Sony pros Sara France, Garrette and Amber Baird from Eyenamics so come and join the fun!
Sony is doing some amazing things in the industry and now they have got an incredible winter Trade In Event to help DSLR folks come on over to Sony Mirrorless!
To Check out the Complete List head to Brian Smith's Blog Post here or check with your local Sony Retailer.
Sony's epic Kando Trip 2.0 is making it's way to Monterrey, CA and 200 attendees will have the incredible opportunity of visiting with 40 Sony Artisans of Imagery as well as taking a variety of classes.
Last year Kando Trip 1.0 took place at El Capitan Lodge just north of Santa Barbara and this year's event is sure to top that inaugural event.
Here's a bit more information!
SAN DIEGO, Jan 25, 2018 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has announced today that they are opening up their flagship “Kando Trip” photography experience to public applications.
The event will take place May 9-12th at beautiful oceanfront Asilomar Conference Grounds in Monterrey, CA. The 4 day, 3 night, all-inclusive experience will offer attendees a choice of over 20 interactive classes and workshops covering many different genres of photography, video storytelling, business and social media best practices, software and hardware tutorials from partner sponsors and more. Additionally, there will be shooting sessions at several iconic locations along the Monterey/Big Sur coastline, keynote speakers, product feedback sessions, contests, giveaways and many other fun activities. Throughout the event, attendees will have access to loaners and trials of all of Sony’s most popular cameras, lenses and accessories.
“‘Kando’, a term near and dear to our hearts at Sony, can be translated to ‘the power to stimulate an emotional response’, or ‘to make people say ‘Wow’’,” said Neal Manowitz, Vice President of Digital Imaging at Sony Electronics. “We are continually striving to deliver ‘Kando’ with everything that we do - every product, service, activity and campaign. ‘Kando Trip’ is the ultimate representation of this concept. It’s an event exclusively designed for our community - a chance to for us all to interact, learn and grow together, with ‘wow’ experiences waiting around every corner.”
The experience will feature a variety of classes led by many of Sony’s brand evangelists from the Artisans of Imagery and Alpha Imaging Collective programs, with a common goal of allowing attendees to develop both their photography and their careers. Throughout the event, there will also be opportunities to meet, share ideas and give feedback to Sony’s engineering, product planning, marketing, and business teams, all of which will be in attendance.
To apply for this event, please visit www.AlphaUniverse.com/kandotrip. Spaces are limited.
A variety of exclusive stories and exciting new content shot with Sony’s extensive lineup of α products can be found at www.alphauniverse.com , Sony’s community site built to educate and inspire the greater visual creator community, and showcase the work of fans and users of the Sony α brand. Please follow @SonyAlpha on Instagram, Facebook, and Twitter, and visit Sony Alpha Universe on YouTube.