Paul F. Gero Photography News

Kids of Wisconsin 2019 is officially launched!

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Nicki and I are excited to announce that our charity photo book project, The Kids of Wisconsin 2019, is officially launched! One hundred percent of the $100 session fee (per family) will go directly to American Family Children’s Hospital.

We are donating our time to plan a custom session with each family that participates, take the portraits (typically an hour session in the studio or on location) and then prepare and showcase the images for viewing and purchase via an in-studio presenation.

Each child will then be featured in the beautiful, custom-designed coffee table book that we produce at the end of 2019.

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This morning here at the studio, Jamie Perez with Channel 3 in Madison interviewed us about this project.

This is the inaugural year for the project here in Wisconsin, but we have 9 years of experience doing the project when we lived in Orange County (CA).

What started as “The Kids of Ladera Ranch” in 2008 grew into “The Kids of Orange County” and that project raised almost $70,000 for Children’s Hospital of Orange County (CHOC).

We are very proud of the work that we did for this project.

The beauty of a project such as this is that it is a total Win | Win | Win.

A win for the charity because they benefit from the good will of our clients (btw, our goal is to raise $10,000 by photographing 100 families that donate $100 to AFCH.

A win for our subjects because this project gives them a reason to schedule a portrait now in order to participate. Portraits are something we intend to do, but often don’t “get around to it”. This project is that little nudge that gets people to plan a session.

Finally it is a win for us because being new in this market, we are looking to become known for the work that we produce. The people who participate in this project are people that really value the giving spirit, value family and value the heirloom quality of our portrait sessions. You will be thrilled with the portraits now and years from now and they will be a treasured heirloom to pass down to your children and grandchildren (I know, heavy stuff!)

Do you have any questions on how the project works?

Send us a note, call us or reach out to us on our social networks! We look forward to having you in front of our cameras soon!

Ayla and Ry Ry were part of this morning’s Channel 3 interview as Jamie video taped me as I was photographing these two gorgeous Lake Mills kids.

Ayla and Ry Ry were part of this morning’s Channel 3 interview as Jamie video taped me as I was photographing these two gorgeous Lake Mills kids.


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