Blog

Beautiful Skin AND A Beautiful Portrait? (Our November promotion is ON!)

Paul_Gero_Portrait_NovemberPromoForEmailBlast.jpg

Nicki & I are so excited with her new business that we thought it would be the the best idea to partner up with a very special promotion for our very special clients this holiday season.

As most of you probably know, Nicki is now an executive consultant with Rodan and Fields - number one in skin care in USA and Canada.

Now is the time to start using the product to guarantee that special glow in time for the holidays.

Now is also the time to book your session so you can present a very special gift to your loved ones. 

Who wouldn’t absolutely LOVE that beautiful portrait of you, perhaps with your kids, or your mom, or your best friend - or even with your spouse? They will live on forever as a legacy of you at this time of your life. Be spoiled with a make-over by our fabulous hair and makeup artist, and have some fun in our studio, dressed in your finest.

Now for even more fun - book your session for the month of November and you will receive a complimentary Rodan and Fields regimen* with your purchase of our Middle Folio Collection.

Better yet, receive a complimentary Rodan and Fields regimen WITH the fan favorite, Lash Boost,** when you purchase ourLarge Folio Collection.

WIN-WIN. Gorgeous photos plus gorgeous skin!

 

Call us at 949.388.5588

*Rodan and Fields regimen valued at $170-$199

**Rodan and Fields regimen + Lash Boost Valued at $259-$279

P.S.We’re so confident that you will love the product that we’ll have you back for a complimentary “after” photo after using it for 8 weeks!

Last Thursday Night's Open House -- THANK YOU!

GeroPhotographyOpen House Photo Collage.jpg

What an amazing night last Thursday night was!

Thank you to all the people that attended our first Open House to celebrate our new style of portrait photography (we call it Vanity Fair-style portraits) and we had such a blast.

Also a huge thank you to Niki Marshall -- Hair and Make Up -- with Beauty & The Beach,  Karen Clark and her Tiny Buddha Jewelry, Alison McKinstry, Jenny Lafever's Wine Straws and Keri Berry's Succulents!  We were thrilled to host this event with you all!

And a BIG Congratulations to our $1000 Portrait Session Gift Voucher to our new client Marla from Ladera Ranch!  We cannot wait to photograph you and your family!

We will be doing this again early next year!!!

 

Sony Announces the RX10IV (and it is an amazingly powerful camera for action!)

This morning Sony announced that little camera above, the Sony RX10IV and it is an amazing camera for a variety of reasons.

What's New?

This camera now fires 24 FPS for a substantial burst in it's fastest mode.  What this means is that you will be able to shoot action for a sustained period of time.

And, as Sony increased the frame rate of the camera, it also added Phase Detect AF.  This is the sophisticated and amazingly accurate Sony method of tracking action over a large portion of the size of the sensor.

It's also a SILENT camera at the 24 FPS speed (or any other for that matter) which makes it incredibly useful when shooting in delicate situations or when you just don't want people to know how many photographs you're shooting of your kid while batting!

These three features are the ones that I have been waiting for -- especially the addition of the tracking PDAF AF!  I had used the 3 previous versions of the camera and they were very good -- with the addition of this fast and accurate AF -- this makes the camera useful to me.  The camera covers nearly 65% of the sensor with 315 PDAF points.

What Else?

And while they've added these killer features, they've kept some of the other features like the super sharp 24-600 (35mm equivalent focal length) f2.4-f4 Zeiss zoom lens.

The camera is an all-in-one -- meaning the lens doesn't come off -- so this means that the sensor stays clean (helpful if you're overseas and you just can't clean the sensor)!

The zoom is motorized which also makes it superb for video, because the zooms are sure and steady.

The leaf shutter (mechanical shutter) is still present just like it was in the RX10III and this allows for synching flash at very high speeds.  How this helps a still shooter like me is that you don't have to push the flash into the High Speed Synch mode (which takes power from the flash and slows recycle) and instead lets you natively synch a flash at a speed above the normal 1/160th or 1/200th that you need for an APS-C or Full Frame camera.

Practically speaking it means that you can use a much smaller flash to achieve an effect of a much more powerful strobe -- and this can be helpful to lighten the load and to synch at speeds virtually impossible with a bigger sensor camera.

Who Is the Target Market for this Camera?

In the past I would have said that consumers, advanced amateurs and folks that are just wanting a better, longer reach than a point and shoot (and smartphone, of course) but don't want the hassle or expense of buying into an interchangeable lens system camera.

Those folks will still love this camera -- in fact they'll probably love it a whole lot more.

But this is a camera that I will add to the bag as a pro for both stills AND video.

Now it can really do the work of shooting action -- up until now, it was only a Contrast-based AF system and it just left me frustrated.  No more.  Not with this new camera.  

I joke that it's a "mini a9" because of how fast, accurate and silent it is.

Soccer Moms/Dads, Little League Parents, and folks with kids playing flag football, freshman and junior varsity football will especially  LOVE this camera because now they've got a lens that really reaches and allows you in to see faces.  

For folks going on a safari this camera will track the action much like it's bigger siblings the a6500 and the a9 and will do it at 24 FPS and silently!  Oh how I wish I had had this camera back in July when we were at a game park in South Africa!  It would've paired nicely with the a9 and the 6300 that I was using!

Sony though, in my opinion, has really opened this camera to pros and aspiring pros because of the feature upgrades.

For smaller newspapers, websites that require more than a smartphone and also want to shoot stills and video to a very high quality -- this camera can deliver.  

Pros who require fast and accurate AF will add this to their bag as a backup camera ( I have been using it alongside my a9 at sporting events -- primarily keeping the RX10IV on the very long end (600mm) to take advantage of the reach that I don't have on my FF).

As a great video camera it is surprisingly good -- headphone jack, microphone jack, the ability to click/de click the lenses -- these are all features that make it a videgraphers' dream little camera.  This could be a great B or C cam (or maybe an A cam for some videographers).

Sony has created a camera that will make birders, safari goers, sports parents, and now even more pros in stills and video world very happy because they've added so many meaningful and useful features to an already powerful line of cameras.

Sony RX10IV_02_Cowboy_DSC07799.jpg

“Steer Wrestling - RMV Rodeo”

****************************************

Camera:  Sony RX10IV

Settings:  1/2500, f4, 400 ISO

Focal Length:  216mm (587mm equiv. In FF)

Lighting:  Natural Light

***************************************


A cowboy wrestles a steer during the Rancho Viejo Rodeo in San Juan Capistrano in late August.

Using the RX10IV in AF-C and firing at 24 FPS, I was able to capture a sequence from the stands from a side angle at nearly 600 mm equivalent focal length!)

03_Baseball_DSC01932A.jpg

 

 

Thanks to the folks at Sony for giving me the opportunity to test this camera prior to launch!  It is a winner!

 

 

Cleaning S*#t out and the joys of decluttering!

Decluttering.jpg

(This one’s a bit of a dog leg from what I normally talk about (cameras, lights, video, business, portraits and weddings) but it does tie in. The photo at left shows the 25 tubs that have been waiting since January at our house. The cart was perfectly there at storage to assist us, and the clutter in the hallway is about halfway through the day)

Yesterday Nicki and I started (and it’s merely a start) on a project that we have been planning to do since January but realistically we’ve wanted — and needed — to do it for several years. We’ve been kicking this can down the road, as they say, for far too long.

You see, yesterday we faced down the beast — the storage facility — all 10’ x 10’ of unmitigated clutter.

And, I’m very happy to report — we feel incredible and excited to keep on track and doing more.

Yes, throwing s*#t out felt AMAZING!!

We cleared up SO much stuff — papers that need to be shredded, crumbling boxes of negatives that are now in more secure plastic bins (I will be editing and scanning only the best of these and chucking the rest soon). I said to her as we were cleaning : “this is like really looking at the accumulated clutter of our nearly 16 years of marriage” And it’s so true.

We found loads of softcover and hardcover books — many donated to the local library — but also found some photographic monographs (absolute treasures) by some of my favorites — Larry Towell, David Alan Harvey and Josef Koudelka of Magnum, and Albert Watson. These were books that I had forgotten that I owned because the were literally at the bottom of a pile of boxes.

While many folks around the world are being tragically being forced to lose their possessions due to natural calamities like Hurricane Harvey and Hurricane Irma (bearing down on Miami as I write — prayers sent for safety of all there), this was a forced separation from “things."

There’s still a lot more to shed. There are cases, some gear (I’ll be selling some older Elinchrom mono bloc strobes), a half dozen bags and backpacks, tripods, old filters — things from my previous life as a freelancer, from the film days and stuff that I really don’t use anymore and don’t need to be carrying around anymore. It’s like going on a massive diet from “stuff” and it felt great!

The goal is now to only keep what we absolutely love, use consistently for business and pleasure and then sell or give away the rest.

I can’t tell you what a burden has begun to lift from the shoulders even though my shoulders and hamstrings are a bit sore from all the moving and lifting.

But boy is it worth it. 

And how this fits in to our business is this: We’re facing something that has gnawing at us but we haven’t tackled. We’re also reassessing and reaffirming just what we love and want to hold onto. Will we make mistakes and throw away something that *might* be useful in a year? Perhaps, but we’ll cross that when we get there.

And while our goal of shedding enough junk so that we can go to a smaller storage facility might not be totally doable….at least we will have a storage facility that is clean, orderly and you can actually see the floor!!!

But I think the biggest thing for us is that by clearing out clutter and junk from the past, we are now free to look forward knowing that what we’re taking with us is serving us now going forward and not merely something to cling to from the past. Sure, we want to hold onto memories and items from the past, but we want to do it in an orderly and more clear and conscious way. And it just feels INCREDIBLE!! 

Clearing out the physical clutter works in clearing out the mental clutter, as my wife says.

Is there a project you’ve been putting off for a while? What is stopping you? Is there anything I can do to help?

Hope you have an awesome weekend and stay safe.

 

Paul

 

p.s. I’m now offering One to One coaching and you can find out more by sending me an email or by going to my website here. Having a tech issue? Not sure what gear to get? Lighting problems? Are you stuck in building your wedding or portrait biz? Let me know — I’m here to help.

 



Unsubscribe | 10 Cecil Pasture Road, Ladera Ranch, CA 96294 

Sirui Announces a new Video Head -- the VH-10X

Sirui VG-10X

As a Sirui Professional, I am very happy to announce that they've announced a new video head - the VH-10X!

As a still photographer who is doing more and more video this type of head is indispensable in my work.  I'm excited to upgrade from the original VH-10!

 

The SIRUI VH-10X Video Head has the following features:

  1. Smooth Fluid movement combined with an advanced balancing system – 360 degrees horizontally and +90 degrees / - 70 degrees vertically.

  2. Fully adjustable tilt drag knob.

  3. Four-position panning drag including a free rotating zero setting.

  4. Precision-machined lightweight aircraft grade aluminum construction.

  5. Dual bubble levels for critical alignment.

  6. Counter-balance mechanism (2 kg / 4.4 lb.).

  7. Telescoping handle can be easily positioned on the right or left side of the head.

  8. SIRUI’s patented safety lock system insures your camera will not slide off the head while

    adjusting the position of the plate.

  9. VP-90 quick release plate included.

  10. Padded carry case included.

  11. 6-Year SIRUI Limited Warranty.

Included in the box: VH-10X head, telescoping handle, VP-90 quick release plate, soft case, tools, instruction manual and warranty card.

Product Model Material Height
Total Weight Load Capacity

VH-10X
Aircraft Grade Aluminum 12.5 cm / 4.9 inches
1.2 kg / 2.6 lbs.
6 kg / 13.2 lbs.

Check out their website at:  http://www.sirui.com/