Sony announced the new a7III to the press in Las Vegas on Monday afternoon following the first day of the WPPI Trade Show.
Their timing, as usual, was impeccable, as this camera is aimed directly at the needs of the wedding photographers and is a broadside to the offerings in the similar price range from the Big Two of Canon and Nikon and created quite a buzz of activity in the booth.
With a full frame sensor that sports a 24 megapixel file (the "sweet spot") for wedding photographers who often shoot literally thousands of photographs during the course of a long day of coverage. The camera also boasts dual card slots, uses the new Z battery, adds a joystick controller, a snappy 10 fps in mechanical and electronic shutter and is, in essence, a scaled-down version of the a9 (and even includes the AF performance of that bigger sibling). Eye AF -- one of the most amazing features of Sony mirrorless cameras -- is on this camera and it does 4K video with oversampled 6K downsized to 4K, no pixel binning over the entire, full-frame sensor and has Cinema Profiles!!.
I wanted to take the camera out for a spin before I left Vegas and was able to do so (thank you Sony's Mark Weir and Sony Artisan of Imagery Director Kayla LIndquist) and push the ISO for on-the-street location portraits in the Linq Promenade.
For the gear, I traveled light using the a7III with the 24-70 f2.8 G Master lens, the 55 1.8 FE Zeiss and the 85mm f1.4 G Master prime. For light, I used the PRL Lighting's Lustra L50 and the small softbox. It gave the perfect amount of directional fill light and help clean up the foreground and helped balance the background illumination.
These are processed from the jpeg files and not the RAW files. RAW file support should begin around the time the cameras are shipped in April. These are NOT straight out of camera. The jpeg files were first processed in Capture One, further processed in Alien Skin Exposure, and finished in Photoshop CC and then resized with a slight bit of smart sharpening after that.