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My first shots using the new Sony a7III -- street portraits in Las Vegas

 The Sony a7III is the wedding photographer's dream camera and comes in at an incredible price of $1998.  Availability in April 2018.

The Sony a7III is the wedding photographer's dream camera and comes in at an incredible price of $1998.  Availability in April 2018.

Sony announced the new a7III to the press in Las Vegas on Monday afternoon following the first day of the WPPI Trade Show.

Their timing, as usual, was impeccable, as this camera is aimed directly at the needs of the wedding photographers and is a broadside to the offerings in the similar price range from the Big Two of Canon and Nikon and created quite a buzz of activity in the booth.

With a full frame sensor that sports a 24 megapixel file (the "sweet spot") for wedding photographers who often shoot literally thousands of photographs during the course of a long day of coverage.  The camera also boasts dual card slots, uses the new Z battery, adds a joystick controller, a snappy 10 fps in mechanical and electronic shutter and is, in essence, a scaled-down version of the a9 (and even includes the AF performance of that bigger sibling).  Eye AF -- one of the most amazing features of Sony mirrorless cameras -- is on this camera and it does 4K video with oversampled 6K downsized to 4K, no pixel binning over the entire, full-frame sensor and has Cinema Profiles!!.  

I wanted to take the camera out for a spin before I left Vegas and was able to do so (thank you Sony's Mark Weir and Sony Artisan of Imagery Director Kayla LIndquist) and push the ISO for on-the-street location portraits in the Linq Promenade.

For this shoot, I photographed model Carolin Feigs and was assisted by Enrique Malfavon.

For the gear, I traveled light using the a7III with the 24-70 f2.8 G Master lens, the 55 1.8 FE Zeiss and the 85mm f1.4 G Master prime.  For light, I used the PRL Lighting's Lustra L50 and the small softbox.  It gave the perfect amount of directional fill light and help clean up the foreground and helped balance the background illumination.

These are processed from the jpeg files and not the RAW files.  RAW file support should begin around the time the cameras are shipped in April.  These are NOT straight out of camera.  The jpeg files were first processed in Capture One, further processed in Alien Skin Exposure, and finished in Photoshop CC and then resized with a slight bit of smart sharpening after that.

 Sony a7III, 85mm f1.4 G Master, 1/800th at f1.4, 3200 ISO. Supplemental fill light from the PRL Lighting Lustra L50 and softbox.

Sony a7III, 85mm f1.4 G Master, 1/800th at f1.4, 3200 ISO. Supplemental fill light from the PRL Lighting Lustra L50 and softbox.

 Sony a7III, 85mm f1.4 G Master, 1/400th at f1.4, 3200 ISO.  All natural light (no fill).

Sony a7III, 85mm f1.4 G Master, 1/400th at f1.4, 3200 ISO.  All natural light (no fill).

 Sony a7III, 85mm f1.4 G Master, 1/800th at f1.4, 3200 ISO. Supplemental fill light from the PRL Lighting Lustra L50 and softbox.

Sony a7III, 85mm f1.4 G Master, 1/800th at f1.4, 3200 ISO. Supplemental fill light from the PRL Lighting Lustra L50 and softbox.

 Sony a7III, 24-70mm f2.8 GMaster, 1/100th at f2.8, 8000 ISO. Supplemental fill light from the PRL Lighting Lustra L50 and softbox.

Sony a7III, 24-70mm f2.8 GMaster, 1/100th at f2.8, 8000 ISO. Supplemental fill light from the PRL Lighting Lustra L50 and softbox.

 Sony a7III, 24-70mm f2.8 GMaster, 1/320th at f2.8, 8000 ISO. Supplemental fill light from the PRL Lighting Lustra L50 and softbox (below) and main illumination from tower of screens.

Sony a7III, 24-70mm f2.8 GMaster, 1/320th at f2.8, 8000 ISO. Supplemental fill light from the PRL Lighting Lustra L50 and softbox (below) and main illumination from tower of screens.

 Sony a7III, 24-70mm f2.8 GMaster, 1/160th at f2.8, 6400 ISO. Supplemental fill light from the PRL Lighting Lustra L50 and softbox.

Sony a7III, 24-70mm f2.8 GMaster, 1/160th at f2.8, 6400 ISO. Supplemental fill light from the PRL Lighting Lustra L50 and softbox.

 Sony a7III, 24-70mm f2.8 GMaster, 1/60th at f4.5, 4000 ISO. Supplemental fill light from the PRL Lighting Lustra L50 and softbox.

Sony a7III, 24-70mm f2.8 GMaster, 1/60th at f4.5, 4000 ISO. Supplemental fill light from the PRL Lighting Lustra L50 and softbox.

 Sony a7III, 85mm f1.4 G Master, 1/400th at f1.8, 1000 ISO. Supplemental fill light from the PRL Lighting Lustra L50 and softbox.

Sony a7III, 85mm f1.4 G Master, 1/400th at f1.8, 1000 ISO. Supplemental fill light from the PRL Lighting Lustra L50 and softbox.

 Sony a7III, 24-70mm f2.8 G Master, 1/400th at f2.8, 1000 ISO. All available light from large signs.

Sony a7III, 24-70mm f2.8 G Master, 1/400th at f2.8, 1000 ISO. All available light from large signs.

 Sony a7III, 24-70mm f2.8 GMaster, 1/500th at f2.8, 10000 ISO. Supplemental fill light from the PRL Lighting Lustra L50 and softbox.

Sony a7III, 24-70mm f2.8 GMaster, 1/500th at f2.8, 10000 ISO. Supplemental fill light from the PRL Lighting Lustra L50 and softbox.